Humans have evolved to enjoy and appreciate art. That is what a study conducted by a team of scientists at New York University have found. During the course of a lifetime, the vast majority of humans at some point seek engagement with the arts.
Pictures speak louder than words. This is even more true for this day and age of lesser and lesser attention span of us humans. We want to see everything 'at a glance'.
Your brand message helps distinguish you from the competition. It gives people an idea on your story and values, giving them more reason to connect with you.
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Artwork and well edited images matter because their role is to capture the attention of the viewer. They can convey complex messages in the blink of an eye.
Relevant images and Artwork – instead of “filler” images that only have the purpose to look pretty – enhance the user experience with your brand as they deliver a contextual message, which answers the need for information.
For example, toggle the slider in the adjacent image and see the difference how the message changes.
